Case Study: eCommerce & Retail

Anbosoft for eCommerce & Retail

Enhanced Solution Quality for a U.S. Flash Sales Retailer

The client reached out to Anbosoft to upgrade the quality of various IT solutions:

Big Data Analysis

Cross-Platform Compatibility Testing

eCommerce Solutions

Functional Verification

Web and Mobile Applications Assessment

User Experience Evaluation

Overview

A leading high-fashion retailer in the USA, known for its exclusive flash sales, engaged Anbosoft to enhance the quality of their digital platforms.

Two eCommerce platforms designed to showcase private sale boutiques. These sites serve over 25 million members who access limited-quantity fashion items, creating a sense of urgency to purchase before stock runs out.
Four mobile applications (two Android and two iOS) that improve accessibility and increase customer engagement across different devices.
An additional website that was recently integrated into the retailer’s online presence.
A Content Management System (CMS) that is instrumental in managing product listings and publishing engaging fashion articles to convert readers into purchasers.

Provided Services

Following an in-depth analysis, Anbosoft formed a specialized team to address various quality assurance (QA) needs:

1. Functional Testing

As the project evolved, the responsibilities expanded to include API testing, ensuring robust system quality and enhanced interaction speed between the front-end and back-end.

2. Compatibility Testing

We conducted compatibility testing across the most popular web browsers to ensure a consistent graphical user interface and user experience.

3. Mobile App Testing

Usage data of the mobile application guided our testing device selection. This data-driven approach ensures testing focuses on devices our end-users favor most. We frequently update our list of supported devices to include new software releases.

4. A/B Testing

Our objective with A/B testing was to observe user behavior and assess how modifications within the app impacted sales. By testing different designs, we are able to determine which version most effectively captures the interest of our users.

5. Big Data Testing

Big data testing was added to our tasks, with a focus on developing and analyzing algorithms for user recommendations and preferences. This enhances the personalization of the app, offering users recommendations specifically tailored to their preferences.

Our testing model, which includes thorough analysis of requirements and the preparation of test documentation, was meticulously developed and executed. An adaptable team structure has enabled us to meet all deadlines efficiently. Currently, seven skilled professionals remain dedicated to ongoing testing tasks, ensuring the continuous quality of our deliverables.

This strategic approach has significantly improved the productivity of our engineering teams and helped in reducing both development and testing costs.

Technologies & Tools

Airflow
Braintree
Snowflake
Android SDK, DDMS, Xcode
VPN (GlobalProtect)
SQL Developer
Crashlytics

ActiveBatch
Google Analytics
Airship
Databricks
AWS Services
VMware, VMware Horizon Clients, VirtualBox

Charles Web Debugging Proxy
Optimizely, Evergage
Jenkins, Postman
GitHub
Jira
TestRail

Results

The flagship products maintained exceptional quality standards.
Comprehensive testing strategies attracted new users and increased online sales.
We expanded our target audience, acquiring new international clients by initiating shipping options for mobile users outside the USA.
Enhancements in development and QA processes led to optimized costs.